Evaluate all marketing channels, optimize budget allocation and increase revenue - simply with the help of AI
Optimization suggestions and most accurate cross-channel marketing performance reporting, based on advanced machine learning.
Customer journey analytics allows in-depth understanding of every marketing touchpoint’s impact in a particular journey.
CLV Attribution to optimize marketing spend for long term Customer-Lifetime-Value.
Cross-Channel TV Attribution to gain user-level insights on how TV ads interact with other marketing channels.
Google Ads integration for holistic, cross-channel and unbiased bid-optimization.
How Adtriba works
Implementing Adtriba is similar to installing Segment or any other user level tracking solution. Adtriba’s tracking snippets need to be implemented, for tracking pageviews, user journey events and conversions, to feed into the machine learning based attribution modeling. Once the data is flowing into Adtriba correctly, users can immediately see valuable insights to increase performance. But setting up the tracking, validating and comparing it with existing analytics numbers might take some time.
Get more out of Adtriba with Segment
The Adtriba integration for Segment allows every user with an active Segment implementation, to really easily get started with machine learning based attribution modeling. There is no need to integrate another tracking snippet, instead the data recorded by Segment can be pushed into Adtriba directly. It’s a seamless integration through plug-and-play. The Adtriba destination can be activated through the Segment dashboard. No developer required.