Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.
Create a shared data dictionaryAlign all the teams in your company around a single data dictionary.
A Single Source of Truth
Replace outdated spreadsheets with a living breathing Tracking Plan
Give your analysts and marketers documentation so they can confidently use your data
Reduce implementation errors with Typewriter and an extensible API
Diagnose data quality issues
Automate the QA process
Manually testing your tracking code is time consuming and doesn’t always catch every incorrect property or data type. With automatic Data Validation, you can audit your implementation in minutes.
Have confidence in your data
Most companies detect issues after their team has used bad data to make decisions or trigger campaigns. Quickly take action on every invalid event with in-app reporting and daily email digests.
Trusted by startups and the world's largest companies
“Protocols provides the context my teams need to effectively use our customer data in campaigns and analyses.”
Getting started is easy
Start connecting your data with Segment