Segment enables tailored, consistent,
and real-time customer experiences.
Personalize every interaction

Single view of the customer
Unify your customers' touchpoints across every platform and channel to understand the customer journey.
or Last Product Bought
in real-time.







Enrich your user profiles
Multi-step journeys
Unify the customer experience across your marketing stack to build multi-step, outcomes-based journeys.
Continuous engagement
Personalize based on every customer interaction across any tool or platform.
Results-driven journeys
Design multi-step interactions that drive desired business outcomes.
Omnichannel messaging
Orchestrate once to personalize across every connected channel.

Real-time audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns without relying on other teams.
Intent-based audiences
Segment customer profiles by intent signals based on real-time customer behavior.
Real-time suppression lists
Respect user preferences and optimize ad efficiency with automatic syncing of real-time user lists.
Omnichannel messaging
Send a consistent message across all channels, including ads, emails, and in-product.


Robust marketing app store
Activate audiences in 300+ marketing tools in real time.
Consistent data
Use the same audiences and data in all your tools to provide a consistent message across all channels.
Channel optimization
Try new channels for your campaigns instantly, without requiring engineering and analytics projects.