Segment enables tailored, consistent,
and real-time customer experiences.
Personas
Personalize every interaction
Jane Kim
jkim@email.com
Product Added
75%
Propensity to Buy
Jane Kim
jkim@email.com
High LTV Buyer
High Propensity Buyer
75%
Propensity to Buy
Blue Shoes
Last Product Viewed
Running Shoes
Last Product Viewed
Single view of the customer
Unify your customers' touchpoints across every platform and channel to understand the customer journey.
Events
Understand which behavior led the user to be a part of the current audience.
Traits
Understand the customer journey by determining traits like
Emails Today
or Last Product Bought
in real-time.
or Last Product Bought
in real-time.
Audiences
Build audiences and create real‑time campaigns without relying on other teams.
Identities
Stitch the customer journey between multiple user sessions and devices, while enabling centralized privacy and governance.
Profile API
Query your user profile in real time to build personalized experiences.
Trusted by leading teams
Jane Kim
jkim@email.com
Email Opened
Checkout Started
Product Added
Product Viewed
User Login
Emails today
3
Propensity to Buy 14 Days
75%
Favorite Product Color
Blue
Last Product Bought
Running Shoes
Real-time Cart Abandoner
High Propensity Buyer
Holiday Shopper
anonymous_id
94373d93-61c9-427b-9862-4b3ac3db6008
user_id
u484828a84
cross_domain_id
66819b9f-e900
email
jkim@email.com
android.id
94373d9
ios.id
5f0888e4
ga_client_id
640b07dd
Trusted by leading teams
Enrich your user profiles
Real-time UI
Understand each user’s behavior at scale by computing per-user traits like
Emails Today or Last Product Purchased.
Emails Today or Last Product Purchased.
Understand first intent
Understand each user’s initial intent (by computing traits like first_landing_page) and personalize around their intent.
Real-time preferences
Talk to the user about the product they were looking at last, by computing traits like
Last Product ID.
Better recommendations
Provide the user with better recommendations, by computing traits like
Top Purchase Category.
Internal Models
Pull customer data directly from your warehouse into Personas and activate it in your marketing tools.
Internal Data
Import data computed by internal ETL processes, like revenue and financial data (ex: Revenue, LTV, inventory).
ML Models
Pull in existing churn or product adoption models to personalize your in-product and marketing journey.
All-Time Traits
Import historical traits from your warehouse to build the most complete user profile.
Your tools
Pull customer data from all the tools that your customers interact with, like help desks, CRMs, payment tools, and more.
Customer Satisfaction Score
Create a SQL Trait of most common ticket requests for a customers’ industry by joining data from a helpdesk, like Zendesk or Salesforce.
Net Promoter Score
Create a SQL Trait of net promotor score from your NPS provider
Lead Status
Query the lead or opportunity status of a CRM account.
Multi-step journeys
Unify the customer experience across your marketing stack to build multi-step, outcomes-based journeys.
Continuous engagement
Personalize based on every customer interaction across any tool or platform.
Results-driven journeys
Design multi-step interactions that drive desired business outcomes.
Omnichannel messaging
Orchestrate once to personalize across every connected channel.
Real-time audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns without relying on other teams.
Intent-based audiences
Segment customer profiles by intent signals based on real-time customer behavior.
Real-time suppression lists
Respect user preferences and optimize ad efficiency with automatic syncing of real-time user lists.
Omnichannel messaging
Send a consistent message across all channels, including ads, emails, and in-product.
Cart Abandoners
36s
Tina Foster
tfoster@email.com
Jane Kim
jkim@email.com
Serena Robichaud
srobichaud@email.com
Diana Port
dport@email.com
Robust marketing app store
Activate audiences in 300+ marketing tools in real time.
Consistent data
Use the same audiences and data in all your tools to provide a consistent message across all channels.
Channel optimization
Try new channels for your campaigns instantly, without requiring engineering and analytics projects.
Andy Hattemer Senior Developer Marketing Manager“Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics.”
33
%
improvement in cost per conversion
Kyle Gesuelli Head of Growth“Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs.“
80
%
reduced handle time on complex support tickets
Guillaume Cabane VP of Growth"Personas lets us more effectively target sales resources, advertising spend, and email campaigns."
160
%
increase in opportunities month over month
Arndt Voges Head of Growth at Peerspace“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“
98
%
