Segment is trusted by thousands of companies worldwide
NewsroomNews and updates about the world’s leading Customer Data Platform.
Segment is trusted by thousands of companies worldwide
Personalize or Perish: Personalize Or Perish: State Of Personalization Report For 2021 June 25, 2021
Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps October 12, 2020
Coalition of 170 tech CEOs and VCs call on California to start COVID-19 testing this weekend March 13, 2020
“CRM is not enough:" Martech companies sign pledge to change the data ecosystem for customers January 3, 2020
How Segment survived its brush with death to become a Customer Data Infrastructure unicorn December 4, 2019
Meet 22 of the most important executives shaping the future of marketing technology October 23, 2019
Segment’s President on Tripping Up Early, Growing a Unicorn, Loving GDPR and Customer Data June 7, 2019
The CEO of a hot Silicon Valley startup reveals the single way you'll know whether or not people will actually buy your product August 5, 2018
This 28-year-old crashed his company twice — here's how he turned that same company into a huge success August 3, 2018
These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience October 9, 2017
This former Twitter exec thinks he's found the next Salesforce — and it just hit $109 million in funding July 13, 2017
Segment adds third-party sources like Zendesk and Stripe to help companies truly understand customer experience April 6, 2016
Data hub Segment plans to double its employment, improve product with big funding round October 9, 2015
Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once June 3, 2013
One API To Rule Them All – Segment.io Lets Mobile Developers Send Analytics Data To Dozens Of Services, Without Resubmitting To App Stores June 3, 2013
Segment is the world's leading
Customer Data Platform (CDP)
We help more than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
We provide a unified view of their own customer data across every channel: website, apps, payments, help desk, etc., all while respecting their customers' privacy.
Using Segment, companies can innovate on the customer experience faster, building trusted relationships with their customers while putting their privacy first.
Publishes Journeys the first customer journey builder for the new, digital era. Journeys allows marketers to easily build sophisticated customer journeys and orchestrate personalization at scale, through every channel, and across their entire customer experience stack. Publishes State of Personalization report a survey of 3,000 executive decision makers and consumers on the importance and impact of personalized customer experiences.
Founds the Platform of Independents a coalition of 200+ companies that is against the CRM suite model and dedicated to building software that is customer-first, interoperable, and free of vendor lock-in. Launches Visual Tagger a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. Joins Forces with Twilio the world’s leading cloud communications platform. Acquired in November 2020, Twilio and Segment together give businesses a single view of the customer across all channels and enable companies to provide personalized, timely and impactful customer experiences.
Launches the Segment Startup Program a new initiative to help early-stage companies reach key product milestones and effectively grow their business. Raises $175M Series D co-led by Accel, Meritech Capital and GV. Launches Functions allowing companies to easily build custom data integrations for their first-party customer data — no additional infrastructure required.
Launches privacy tools that streamline and simplify GDPR compliance. Expands into EMEA opening its first European office in Dublin. Launches Protocols a data governance product, completing Segment’s three layer customer data platform.
Raises $64M Series C led by YC Continuity and GV; Ali Rowghani, Y Combinator Partner and former Twitter COO, joins board. Hosts Synapse its first–ever user conference. Introduces Personas allowing companies to unify first–party data and manage audiences to deliver more personalized experiences.
Launches Sources allowing companies to easily integrate first-party data from all customer touch points into data warehouses.
Raises $15M Series A led by Accel, Kleiner Perkins and e.ventures. Launches Warehouses allowing companies to easily pipe their data into warehouses for analysis.
Introduces analytics.js the hassle-free way to integrate analytics into any web application, to the open source community.
- Peter Reinhardt
- Ilya Volodarsky
- Calvin French-Owen
- Ian Storm Taylor
November 10, 2021 Twilio Segment Releases its 2021 Growth Report, an Exclusive View Into How Customer Data Fuels Today’s Most High-Performing Businesses
October 20, 2021 Introducing Twilio Engage, the First Growth Automation Platform for the Digital Era
June 9, 2021 Twilio Segment Unveils Journeys, the First Customer Journey Builder for the New, Digital Era
June 2, 2021 Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences
November 18, 2020 Segment Recognized as One of the Fastest-Growing Companies in North America on Deloitte’s 2020 Technology Fast 500™ for Third Consecutive Year
October 19, 2020 At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy
September 22, 2020 Segment Announces CDP Week, The Industry’s Premier Event for Helping Customer-First Businesses Accelerate Digital Transformation
September 8, 2020 Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies
April 29, 2020 Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes
March 3, 2020 Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019
November 15, 2019 Segment Named Among The Fastest Growing Companies in North America on Deloitte's 2018 Technology Fast 500™
January 23, 2019 Introducing Segment Select: A new partner program to help customers leverage their first-party data through certified partners
June 7, 2018 Segment Named a Gartner Cool Vendor in Application Architecture, Infrastructure and Integration
May 10, 2018 Glassdoor And Battery Ventures Recognize Segment As One Of The Best Cloud Computing Companies To Work For