Radar

Radar powers cutting-edge, location-aware experiences that drive personalized customer journeys resulting in increased revenue and loyalty. Augment your customer data in Segment with first-party, privacy-conscious location data to:

  • Power effective marketing automation with location to create  hyper-local and personalized mobile, SMS, and email campaigns.

  • Tie foot traffic and conversion events back to specific marketing or ad campaigns 

  • Understand detailed footfall patterns and user behavior such as visit frequency, recency, and in-store app installs broken out by chains, categories, and more 

  • Build location-based audiences in Segment to increase on-premise app engagement and downloads by unlocking offers, loyalty features, or payment features when a user is at or near a location or point of interest

  • Use Radar to power trip tracking to deliver seamless drive-thru and order ahead experiences decreasing wait times and increasing staff efficiency

Radar

How Radar Works

Radar is the leading geofencing and location tracking platform. You can use Radar SDKs and APIs to power attribution and segmentation, location-aware experiences, pickup and delivery tracking, location-based marketing, location verification, store locators, address autocomplete, and more.

Supports triggered marketing campaigns based on when users entered or exited custom geofences
Supports triggered marketing campaigns based on when users entered or exited custom geofences
Provides user insights based on location and travel history
Provides user insights based on location and travel history
Supports custom event filters based on categories such as location type
Supports custom event filters based on categories such as location type
Radar

Getting more out of Radar with Segment

By connecting Radar as a Source you’ll be able to seamlessly connect Radar location data with analytics, marketing automation, attribution, and data warehouse platforms without any additional coding. You will simply need to enable the Radar Source in the Segment platform and choose the Destinations you would like to send Radar event data to. Once the Radar Source is enabled, any Segment Destination that can accept server-to-server data can accept Radar data. 

See some recipes below to learn how leading brands are using Radar + Segment:

To learn more get in touch with Radar at Radar.com/contactus.

Integrate Radar with Segment

Segment makes it easy to set up Radar.