Personalised messaging based on customer traits and actions.
Captures customer attributes and events to understand customer preferences and actions
Supports customer segmentation based on tracked customer attributes and events. Supports customer segmentation based on event occurrence frequency and sum of event values.
Provides multi-channel messaging support to customer segments through email, SMS, push notifications on mobile and in-app web messaging.
Supports message automation for onboarding, retention and drip campaigns.
Segment makes it easier to get started with Engage in no time. This means no need of figuring out where to track customer data, what data to track and how to do it. Once Engage is connected as a destination, Segment automatically sends customer traits from `identify` and customer events from `track` to Engage.